The group participated on the Scream It Like You Mean It 2011 tour during that summer to promote the album. Two other tracks from the album, 'Wooly' and 'Sweat It Out', were available for streaming prior to the album's release. The song has since become the duo's most commercially successful single to date, peaking within the charts of Canada, New Zealand, Scotland, the United Kingdom and United States, while also being certified Gold by the Recording Industry Association of America (RIAA) for selling more than 500,000 copies. A music video for the track was shot in Los Angeles, California on July 1 and 2, and was released on the duo's official Vevo page on YouTube on September 20. On June 16, the duo performed 'Blackout' for a nationwide television presentation on Jimmy Kimmel Live. The album's first single, 'Blackout', was available for streaming via MTV Buzzworthy on June 13, 2011, and was available for digital download the following day.
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